What Is CRM?
Simply put, a CRM (Customer Relationship Management) system is a technology for tracking and managing all your company’s relationships with customers and potential customers.
Why Do They Exist?
They exist because they help companies like yours improve profitability. It’s as simple as that. Their intended purpose is to aid with customer acquisition and retention, and allow you to add automations into your workflow so you can:
- Increase sales
- Keep customers
- Waste less time on manual & menial tasks
- Enforce processes
- Increase visibility
- Have a single source of truth