What Is CRM?
Simply put, a CRM (Customer Relationship Management) system is a technology for tracking and managing all your company’s relationships with customers and potential customers.
Why Do They Exist?
Short (no BS/fluff) answer: They exist because they help companies like yours improve profitability. It’s as simple as that. Their intended purpose is to aid with customer acquisition and retention, and allow you to add automations into your workflow so you can a.) increase sales; b.) keep customers; c.) waste less time on manual menial tasks; d.) enforce processes, e.) increase visibility; and f.) have a single source of truth.
Full explanation: Think of it like this: You know the Contacts app you have on your phone? (Of course you do.) It maintains all the contact info for your personal relationships - names, email addresses, phone numbers, etc. - and it’s hard to imagine life without it.
Businesses need that and more. They need a Contacts app on steroids.
They need to know so much more about their customers, leads, clients, service providers, and colleagues. By having more info and data, leveraging that data (very important you do this), and using automations that drastically reduce the overall amount of manual menial tasks, they’re better-suited to convert leads, retain customers, and grow.